Team

Alycia Cavadi

Principal and Consultant: Boston/Boulder
Alycia has over fourteen years of outdoor industry experience, in sales, operations, marketing, and communications. She brings her comprehensive expertise to clients looking to differentiate and build their brands in crowded markets. She develops and directs campaigns for leading outdoor brands, including work with Icebreaker, Lole, and Eastern Mountain Sports. Focusing on product and brand publicity, Alycia develops and executes a variety of PR initiatives including new product launches, promotional media tours, event promotion, brand positioning, and long-range strategic planning. She works closely with mainstream consumer media outlets as well as all of the top outdoor and snowsports publications and sporting goods trades. Click here for more about Alycia.

Lynn E. Bannon

Account Supervisor: Boston
A 20-year communications veteran, Lynn is a long-time associate of Momentum Media PR, offering strategic planning, writing and media relations support. Lynn previously worked as an account director at a boutique PR firm in Boston, Massachusetts, managing half of the agency’s accounts and driving several successful new business initiatives. She also served as a vice president in the Boston office of Shandwick Golin/Harris, a global PR firm, working mainly with public affairs and consumer products clients. She has also managed her own independent practice for many years.  Click here for more about Lynn.

Sally Francklyn

Account Coordinator
An early adopter of a communications career, Sally joined the Momentum Media PR team after an editorial internship at Skiing Magazine. She quickly established herself as a valuable asset, offering trade show support and working closely on client accounts. Her passions for skiing, writing, communications, and social networking have positioned Sally for success in all things PR and outdoor. Sally supports Momentum Media PR’s daily operations, editorial opportunities, tracking media coverage, writing press materials, and new client acquisition.

With the Colorado Rockies in her backyard, Sally grew up skiing nearly every weekend and now spends her time telemarking and volunteer ski patrolling at Copper Mountain. In the summer, she enjoys road cycling, hiking, and tubing Boulder Creek. She has a degree in English with a focus on Creative Writing and Philosophy from the University of Colorado at Boulder.

Samantha Killgore

Account Executive
No stranger to outdoor, snowsports, and the active lifestyle, Sam found her way to Momentum after leaving her native Seattle for new opportunities in sunny Boulder. With a background in marketing, branding, and event coordination, Sam has executed marketing and consumer-facing publicity initiatives for outdoor, snowsports and lifestyle brands including Black Dot snowboard apparel, Cascade Designs, Dockers Outerwear, Eddie Bauer, Outdoor Research, and Moonstone, Pacific Trail, Pac-Tech, and Totes. Most recently, Sam spent two years helping to support a brand renaissance at Outdoor Research in various marketing roles and previously managed all trade-show coordination and logistics at Moonstone Mountain Equipment.

In her current role as an Account Executive, Sam works closely with media to communicate product and brand stories, coordinates and executes media and consumer facing campaigns, and assists clients with social media strategy and publicity.

As an avid skier and snowboarder, Sam is on an year-round mission for turns in the beautiful Rocky Mountains. This fall you’ll likely find her climbing, bouldering, road-biking, backpacking, or quite simply enjoying the absence of rain on a roof-top deck on Pearl Street.

Dixie

PR Hound: Boston/Boulder

A friendly face around the office and on the tradeshow floor, Dixie pursues positive public relations and networking opportunities, and is always game for a photo opp – a true PR hound.