About Us

Rooted in the footwear, apparel, and active lifestyle markets since 2001, our agency has differentiated itself by bringing brands to active audiences and much broader-based consumer media, including style and fashion.

Our senior leadership team has worked closely with our client brands, with client-agency relationships often stretching into 10, 12, even 16+ years. We know that speaks volumes about our success in delivering a meaningful and hard-hitting ROI, while growing brand awareness and affinity year over year.

Our team is made up of seasoned professionals – providing high-touch, best-in-class media and client service. Our brand partners are some of the most notable and prominent names in footwear, apparel, and active lifestyle. Our approach is custom – no two brands are alike, so we’ve never followed a “factory” model.

And, we’re always challenging ourselves and looking towards ”What’s Next?”. This often means watching trends without being followers. It means pioneering digital media events when in-person wasn’t possible, and leaning into the intersection of PR and Affiliate marketing since the advent of that shift, staying ahead of what’s to come in today’s ever-evolving media landscape.

We can say we work as an extension of your team, because it’s true.  We do our best work while driving – we drive PR, brand awareness, and e-comm popping affiliate programs. And we aren’t afraid to share best practices and deep industry insights to help steer both emerging and established brands toward leveling-up, from explosive viral launches as we did with STANLEY to enduring brand revivals like Teva Originals.  

We take a selective approach. Let’s connect and see if the work we’re known for can help you reach “What’s Next?” for your brand.

Senior leadership team

Alycia Cavadi

President and Founder

Ingrid Malmberg

Agency Director