Let’s talk affiliate! Perhaps most importantly, it’s not all about discounts and promos. In fact, a great growth mix for affiliate marketing doesn’t necessarily have to include discounts at all.
Having worked with PR clients as long as we have, our focus is on brand authenticity, not brand dilution.
And yes, the media landscape has shifted somewhat seismically with the introduction of affiliate platforms and with our editorial media now serving as publishing partners. It’s all happening, and brands that are honed in on current trends and “what’s next” understand that affiliate marketing can be a great revenue driver for e-comm, and one that, when done right, will grow over time, year over year.
That’s why Momentum leaned in early and worked closely with Impact’s training team to receive our agency’s certification. We can work with any affiliate platform that clients are happy with, and we’ve also smoothly and successfully migrated brands from their existing affiliate platform to Impact, even on urgent timelines.
We work closely with marketing teams to understand goals, positioning and messaging, and work closely with e-comm to amplify what’s working and eliminate what isn’t.
Average partnership revenue added to your bottom line
In affiliate partnerships over those managed in-house.
That purhcased online made a purchase online through an affiliate site like New York Times Wirecutter.
and the meteoric rise of the STANLEY tumbler.
And give us a call – let’s see how we can craft an optimized affiliate mix that’s right for your brand to outpace (exceed?) your current e-comm revenue goals.
