11 years ago, BOGS° Footwear tasked Momentum to maintain – and continue to strengthen – the foothold the brand has in the outdoor space while expanding its presence to a more mainstream consumer base. With a new product line introduction (waterproof leather), Momentum set out to introduce a new category for the legendary and beloved BOGS°  brand. In the process, we’ve also deepened our existing relationships with outdoor media, leading to more substantial and more frequent coverage of products in top-tier outlets, buyers and gear guides, and “Gear of the Year” awards coverage. We’ve also placed BOGS everywhere from New York Times Wirecutter and GQ to hunting outlets like Field & Stream and farm and ag publications, staying true to the brand’s roots.  

As affiliate marketing, shopping and e-comm listicles shifted the editorial media landscape, Momentum leaned in, driving affiliate wins for BOGS and repeat revenue-generating coverage in major outlets like Travel + Leisure, Conde Nast Traveler, The Strategist, Popular Mechanics, Esquire, Good Morning America, and more, linking sales to fashion, outdoor, and online retail like Nordstrom, REI, Amazon, L.L. Bean, and more.

We’ve also continually amplified the brand’s sustainability efforts through storytelling around the use of BLOOM technology and Yulex®, their partnership with ReCircled, the BOGS REUSE A Boot program, and their collab with Sky High Farm that hit the pages of Vogue, GQ, The New York Times, and more.