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Ecco

As experts in working with global brands based abroad, Momentum took ECCO’s footwear to new heights, starting with their Dyneems Exostrike boot, aimed at urban utility with outdoor hybridization. We’ve seen many years of success since, elevating ECCO in style and sport-specific media, positioning their classic Soft 7 sneaker as the ultimate travel shoe, and launching their outdoor collection to core and mainstream media. Footwear awards range from the prestigious Red Dot Design Award, media awards from Outside, Popular Science, Women’s Health, and Footwear Plus, and a Sustainability and Innovation Award for Dri-Tan, a groundbreaking tanning process that saves millions of gallons of water from the leather tanning process. We’ve built long-standing media and influencer relationships for the brand, while optimizing their editorial coverage for affiliate publishing partners, placing ECCO in shopping and e-comm stories that drive revenue at Nordstrom, Dillard’s, Scheels, and REI, while raising top-of-funnel awareness – a win-win for this global footwear giant.

Requested Services

  • Affiliate Marketing, PR

Project Info

As a global footwear brand, ECCO was in search of an agency that could bring core credibility to our outdoor collection, as well as reach new consumers with positioning around urban utility. Momentum was able to elevate ECCO outdoor immediately with the launch of our EXOSTRIKE boot, while building long-term media and influencer relationships for ongoing impact. Through experiential events in Jackson Hole, Wyoming to New York City media showrooms and their innovative pivot to digital media showroom events last year, Momentum continues to deliver hard-hitting results targeted toward endemic and mainstream consumers. They’ve not only exceeded our year-over-year KPI metrics, but our expectations as an agency partner with their dedication and hustle. Having managed agencies across categories for ECCO for ten years, Momentum has delivered best-in-class results, service, and outstanding value.

- Thomas Dixon, National Sales/Product Manager, ECCO Outdoor

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