Prior to their acquisition by Hormel Foods, Momentum helped Justin’s fast-track growth trajectory through hard-hitting media coverage, everywhere from natural foods trade publications to Good Morning America. What started in 2004 as an experiment to make a better protein-packed fuel is now a prevalent market leader in nut butter-based snacking, offering products like spreads, squeeze packs, peanut butter cups, and snack packs. Momentum helped Justin’s with trade show support at key touchpoints like EXPO West while seeding samples to a wide range of media in the outdoor, fitness, natural foods and mainstream consumer markets, helping with sell-in and sell-through at major national supermarket chains.