​​For 5 years, Momentum served as the North American agency of record for the Canadian-based activewear brand for women. With their “Live Out Loud Everyday” ethos, Momentum generated product coverage for the brand in endemic, active lifestyle and more mainstream fashion media outlets. In addition to product placement, Momentum also worked with the Lolë team as they opened their first ateliers (combined retail and workspace) in New York City and Montreal, as well as building community through their Lolë White Tour yoga gatherings. The annual Lolë White Tour was launched with the goal of building a global wellness movement as well as community for the brand, and in its first few years, united over 50,000 women around the world.