Sixteen years of PR success with Mammut turned us into experts in working with global brands with an HQ located abroad, or even across the world – Switzerland, Denmark, New Zealand – you get the idea. Messaging, brand, and product storytelling needs to be adapted to the North American market, and that’s exactly what Momentum did, from the brand’s initial launch in the United States and Canada. Momentum worked directly with core outdoor media to build credibility for Mammut’s Swiss-quality, premium product offerings, from technical outerwear for high summits to avalanche safety airbag packs, beacons, and of course, climbing gear and ropes – the brand’s heritage since 1862. Seeding Mammut to key media, guides, outdoor pros and authentic “influencers” – before the advent of Instagram led to the Mammut logo proliferating on wearers across North American ski resorts, mountain towns, and far-flung expeditions. Momentum managed everything Mammut charged us with promoting across multiple categories, including outerwear, backpacks, footwear, lifestyle apparel, avalanche safety, headlamps, climbing gear and spotlighting the Mammut athlete team. And our client retention over 16 years spoke volumes about our ability to increase ROI and success for the brand, year over year.