As the PR agency of record for Teva, Momentum was asked to reach new consumers for the brand as it relaunched its iconic silhouette, the Teva Original. Momentum went directly to work with our extensive network of New York based style and fashion media, as well as key influencers to put Teva sandals in a new and different light. The results? Momentum put Teva Originals on 3 New York Fashion week runways, landed an editorial Collab with Glamour, and brought the brand to its highest web traffic ever in just one year. In three years, consideration for the brand increased two-fold, and Teva Originals are now seen everywhere, from of-the-moment music fests and city streets to campfires under the stars.
