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The Good Crisp Company

To launch these guilt-free, gluten-free, and non-GMO canned potato chips, Momentum enlisted an “army” of influencers to share their healthy snacking and inventive recipes with the world. Without using a templated influencer platform, Momentum created a custom and curated list of influencers and optimized creator relationships for The Good Crisp company.  The results? One influencer activation sold over $70,000 in potato chips in 24 hours, and the brand is still on a fast track – in fact, it’s one of the fastest-growing snack brands nationwide, and available at major supermarkets and now, just about anywhere.

Requested Services

  • Affiliate Marketing, Influencer Relations

Project Info

We selected Momentum based on their expertise with natural foods and healthy snacking, and their reach to active lifestyle and mainstream consumers. Through their custom approach, they successfully launched a new snack brand and new flavors to consumers shopping at specialty stores and big box retail shelves like national grocery chains and Target.

- Alex Hanifin - Director of Marketing, The Good Crisp Company

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