In 1913, the STANLEY brand built its first iconic green hammertone vacuum bottles. They were nearly indestructible and kept contents piping hot for long days on the job. Fast-forward about 100 years, when Momentum spent 11 years bringing STANLEY’s more modern assortment to the consumer mindshare – and worked with select affiliate partners that shot the STANLEY Tumbler into an orbit of viral demand that is now on a seemingly endless ride. Transforming a brand story from functional beverageware to fashion accessory doesn’t happen overnight, and Momentum was often launching products to vastly different markets simultaneously, like their titanium collection to Every Day Carry consumers, while also launching their legacy series to a more mass retail audience..