We curate stand-alone and collaborative experiences among complementary brands to deliver moments to media that are memorable and remain top-of-mind for their upcoming and future storytelling.
From tradeshow media events to destination experiences in Nantucket, New York and Jackson Hole, Wyoming, Momentum has brought brands to the media through showrooms and experiential events where media can learn about new product launches and business and brand stories while skiing, hiking, or floating a river. Engaging media with brands and the people behind them while using the product ‘in game’, media can experience the products in their intended environments, while the brand develops lasting relationships with key editors and writers.
With a curated approach, bringing outdoor and active lifestyle brands to the mainstream, general consumer media in New York requires a compelling mix to get their attention. In addition to the right complementary brands, the timing needs to hit editors/writers/stylists as they’re working on seasonal stories, shoots and e-comm shopping listicles. New York showrooms draw over 70 top-tier media and always land results for our clients in A-list outlets.
And, it’s about much more than offering product and “seeing what sticks”. We’ve engaged influential stylists to create looks around Teva Originals, while inviting media to share in the inspired styling, while customizing their own originals on-site at the latest retail hot-spot in Chelsea. We’ve partnered with the towns and tourism boards of Telluride and Crested Butte to bring media to these fabled mountain destinations to test Wagner Custom Skis and Mammut outerwear and snow safety gear on backcountry cat skiing trips. We’ve media-tested High West Whiskey with the STANLEY brand in a private whiskey-pairing dinner in a ski resort yurt, and tested reactive lighting headlamps on a night-time nordic ski. We’ve hosted media on tours of a three-generation sock mill in Vermont, and we’ve trail-tested footwear followed by a sustainably foraged and camp-cooked gourmet dinner in the foothills of Boulder, Colorado.
We curate stand-alone and collaborative experiences among complementary brands to deliver moments to media that are memorable and remain top-of-mind for their upcoming and future storytelling. Our events always win with media and land winning coverage for our clients’ brands. And, we’re always looking toward “What’s Next” from best-in-class digital media events to keep our media network engaged during the pandemic, to new ways of reaching media in-person and customized to reflect brand pillars and positioning.With a curated approach, bringing outdoor and active lifestyle brands to the mainstream, general consumer media in New York requires a compelling mix to get their attention. In addition to the right complementary brands, the timing needs to hit editors/writers/stylists as they’re working on seasonal stories, shoots and e-comm shopping listicles. New York showrooms draw over 70 top-tier media and always land results for our clients in A-list outlets.
